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Habann, Frank 1964-

Wiesbaden :Gabler,

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UID:

edocfu_BV035391146

Format: 1 Online-Ressource (XIV, 161 S.) : , Ill., graph. Darst.

Edition: 1. Aufl.

ISBN: 978-3-8349-1228-2 , 978-3-8349-9903-0

Series Statement: Gabler-Edition Wissenschaft

Note: Literatur- und URL-Verz. S. 129 - 148

Language: German

Subjects: Economics

RVK:

QR 740

Keywords: Zeitungsverlag ; Markenpolitik

DOI: 10.1007/978-3-8349-9903-0

URL: Volltext

Author information: Habann, Frank 1964-

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