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  • 1
    Online Resource
    Online Resource
    Marketing management / (2009)
    Harlow :Pearson Prentice Hall,
    Details
    UID:
    edocfu_BV040101981
    Format: 1 Online-Ressource (XXXVIII, 889 S.) : , Ill.
    ISBN: 978-0-273-71856-7 , 9781282645417 , 9780273718819
    Note: Includes bibliographical references and indexes
    Language: English
    Subjects: Economics
    RVK:
    QP 600
    Keywords: Marketing ; Management ; Marketing ; Marketingmanagement ; Marketingmanagement ; CD-ROM ; Marktanalyse ; Marketing-Mix ; Marktforschung ; Einführung ; Lehrbuch ; Konferenzschrift
    Author information: Kotler, Philip 1931-
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