Umfang:
192 p
,
19 cm
Ausgabe:
Boulder, Colo NetLibrary 2004 Online-Ressource E-Books von NetLibrary
ISBN:
1417557184
,
9780749441937
,
0749441933
,
9781417557189
,
9780749447182
,
0749447184
,
1280435240
,
9781280435249
Serie:
EBSCOhost eBook Collection
Inhalt:
By way of introduction -- Part I. All Greek to me -- Part II. I think, therefore I brand -- Part III. Into the deep -- Part IV. Searching for certainty
Inhalt:
In this original and imaginative slant on contemporary brand management, Thom Braun takes us into the minds of the world's greatest Western thinkers to reveal what they might say about branding if they were alive today. Philosophers covered include Heraclitus, Socrates, Plato, Aristotle, Descartes, Spinoza, Leibniz, Locke, Hurne, Rousseau, Kant, Hegel, Nietzsche, Wittgenstein, and Popper
Anmerkung:
Electronic reproduction, Boulder, Colo : NetLibrary, 2004
Sprache:
Englisch
Schlagwort(e):
Markenpolitik
;
Markenpolitik
;
Electronic books.
;
Electronic books.
;
Electronic books
URL:
Volltext
(Deutschlandweit zugänglich)
URL:
Volltext
(Deutschlandweit zugänglich)
