Format:
1 online resource (245 pages)
ISBN:
9781315415284
,
9781315415291
,
9781315415260
Series Statement:
Routledge advances in event research series
Content:
Cover -- Title -- Copyright -- Contents -- List of figures -- List of tables -- List of contributors -- 1 Understanding international exhibitions, trade fairs and industrial events: concepts, trends and issues -- 2 Modernity on show: World's Fairs, international exhibitions and expos, 1851-2020 -- 3 The High Point Furniture Market: a dilemma of eventful place making -- 4 The evolving nature of commercial art fairs -- 5 Couture on the catwalk: department store fashion shows -- 6 Cars of futures past: Motorclassica 2016 - The Australian International Concours d' Elegance and Classic Motor Show -- 7 The symbiotic relationship between unusual venues and street food commercial events: the case of Street Feast in London -- 8 Narrowing the gap between paddock and plate: the Real Food Festival, Australia -- 9 The Noodle Grand Prix as a regional food industrial heritage festival: a Japanese case study -- 10 Saudi food events as multi-purpose products -- 11 Craft beer festivals: the craft brewers' experience of getting beer to market in the USA and UK -- 12 Supporting the industry or just consuming leisure? The case of industrial festivals and events in Jeonju, South Korea -- 13 Exploring family farms and sustainable entrepreneurship in Australian farmers' markets -- 14 Beyond branding: the role of booktowns in building a relational marketplace -- 15 Selling sustainability and the green economy: a case study of Ecofest, New Zealand -- 16 Exhibitions, trade shows and industrial events in a digital age: setting a research agenda -- Index.
Additional Edition:
ISBN 9781138219359
Additional Edition:
Erscheint auch als Druck-Ausgabe Exhibitions, trade fairs and industrial events London : Routledge, 2018 ISBN 1138219355
Additional Edition:
ISBN 9781138219359
Language:
English
Keywords:
Messe
;
Verkaufsausstellung
;
Aufsatzsammlung
DOI:
10.4324/9781315415291
