Format:
1 Online-Ressource (xiv, 378 Seiten)
,
Illustrationen
Edition:
Fourth edition
ISBN:
9781452289786
,
9781544330969
Content:
In this new, fully revised and expanded fourth edition of Public Communication Campaigns, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas
Additional Edition:
ISBN 9781412987707
Additional Edition:
Erscheint auch als Druck-Ausgabe Public communication campaigns Thousand Oaks, Calif [u.a.] : SAGE, 2013 ISBN 1412987709
Additional Edition:
ISBN 9781412987707
Language:
English
Subjects:
Economics
,
Political Science
,
General works
Keywords:
USA
;
Öffentlichkeitsarbeit
;
Medienpolitik
;
USA
;
Propaganda
;
USA
;
Öffentlichkeitsarbeit
;
Kampagne
;
Lehrbuch
