Umfang:
368 Seiten
Ausgabe:
Second revised Edition
ISBN:
9781544316741
Inhalt:
Preface -- Acknowledgments -- List of Tables, Figures, and Boxes -- 1. Losing and winning: The craft and science of political campaigns -- 2. Political math -- 3. Political historian and data scientist: Charting a path to victory through information and analysis -- 4. Entrepreneur and chief financial officer: Launching and sustaining the campaign -- 5. Team builder: Embracing the personal side of politics -- 6. Ideologist and policy wonk: Standing for something -- 7. Marketing maven: Reaching the campaign's target voter audiences -- 8. Producer and stage manager: Creating and presenting the campaign's messages -- 9. Spinmeister: Navigating the news landscape -- 10. Field general: Waging the war on the ground -- 11. Strategy enforcer and team builder: Keeping a day-to-day focus on the long-term path to victory -- 12. Candidate caretaker and confidant: Handling details and building trust
Anmerkung:
Previous edition: 2017
,
Includes index
Sprache:
Englisch
Schlagwort(e):
USA
;
Wahlkampf
;
Interview
