Format:
xxvii, 213 pages
,
23 cm
ISBN:
9781498573207
,
1498573207
Content:
This book formulates a theory of global rhetoric encompassing Eastern and Western approaches. Based on the Field-Being philosophy, this book delves into the ontological foundations of both kinds of rhetoric and argues that both understandings are necessary for global communication
Content:
1 The Nature of Field-Being Rhetoric; 2 Field-Being Rhetoric as Power; 3 Field-Being Rhetoric as Ethics; 4 Field-Being Rhetoric as Art; 5 Field-Being Rhetoric as Creativity; 6 Field-Being Rhetoric as Political; 7 Field-Being Rhetoric for Global Community Communication
Note:
Includes bibliographical references (pages 195-206) and index
Language:
English
Keywords:
Rhetorik
;
Ontologie
;
Globalisierung
