Format:
X, 225 S.
,
Ill.
Edition:
2. ed.
ISBN:
0815732678
,
9780815732679
Content:
"Expanded and updated edition incorporates data from more than 100 new studies, shedding light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and candidate forums and Election Day festivals." -- Provided by publisher
Note:
Includes bibliographical references and index
,
Introduction: Why voter mobilization matters -- Evidence versus received wisdom -- Door-to-door canvassing : shoe leather politics -- Leaflets : walk, don't talk -- Direct mail : postal service as campaign staff -- Phone banks : politics meets telemarketing -- Electronic mail : faster, cheaper, but does it work? -- Festivals and events : putting the party back into politics -- Mass media : do TV, radio, and newspaper ads boost turnout? -- What works, what doesn't, and what's next.
Language:
English
Subjects:
Political Science
,
General works
Keywords:
USA
;
Politische Mobilisierung
;
Wahlverhalten
;
Politische Beteiligung
;
Wahlkampf
;
Politische Kampagne
