Format:
XII, 287, [19] S.
,
Ill.
ISBN:
9780226260129
,
9780226259918
,
0226260127
,
0226259919
Content:
A cultural perpetual motion machine : management theory and consumer revolution in the 1960s -- Buttoned down : high modernism on Madison Avenue -- Advertising as cultural criticism : Bill Bernbach versus the mass society -- Three rebels : advertising narratives of the sixties -- "How do we break these conformists of their conformity?" : creativity conquers all -- Think young : youth culture and creativity -- The varieties of hip : advertisements of the 1960s -- Carnival and cola : hip versus square in the cola wars -- Fashion and flexibility -- Hip and obsolescence -- Hip as official capitalist style
Note:
A cultural perpetual motion machine : management theory and consumer revolution in the 1960s -- Buttoned down : high modernism on Madison Avenue -- Advertising as cultural criticism : Bill Bernbach versus the mass society -- Three rebels : advertising narratives of the sixties -- "How do we break these conformists of their conformity?" : creativity conquers all -- Think young : youth culture and creativity -- The varieties of hip : advertisements of the 1960s -- Carnival and cola : hip versus square in the cola wars -- Fashion and flexibility -- Hip and obsolescence -- Hip as official capitalist style.
Language:
English
Subjects:
Economics
,
Sociology
Keywords:
USA
;
Verbraucherverhalten
;
Jugendkultur
;
Werbung
;
Geschichte 1960-1990
URL:
http://www.h-net.org/review/hrev-a0a7k1-aa
URL:
http://www.h-net.org/review/hrev-a0a8d1-aa
URL:
http://www.loc.gov/catdir/toc/uchi051/97017556.html
Author information:
Frank, Thomas 1965-
