Format:
Online-Ressource
Edition:
Online-Ausg.
ISBN:
9780804774703
Series Statement:
EBL-Schweitzer
Content:
Contents; Acknowledgments; 1. Campaigning to a Changing American Electorate; 2. A Theory of Information-Based Advertising; 3. Campaigning to Ethnic and Racial Minorities in the U.S.; 4. Candidates' Advertising Strategies; 5. Advertising Effects on the Latino Vote; 6. The Consequences of an Information-Based Advertising Strategy; 7. The Future of Ethnically Targeted Campaigns; 8. Epilogue: The 2008 Campaigns; Appendix A: Coding the Advertisements; Appendix B: Constructing the Ad Exposure Variable; Appendix C: Voter Learning and Vote-Choice Model Specification; Notes; References; Index
Content:
This is one of the first research endeavors to systematically compare the content of Spanish and English language campaign ads over an extended period of time (2000-2004) and across a variety of elections (Presidential, Congressional and Gubernatorial). Not only does it examine the way in which politicians have communicated to the nation's two largest electorates, it also looks at the impact of these ads on the political choices that Latinos make
Note:
Description based upon print version of record
Additional Edition:
ISBN 9780804768962
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 978-080-476-896-2
Language:
English
Keywords:
Electronic books
