Format:
Online-Ressource (1 online resource (462 p.))
,
digital, PDF file(s).
Edition:
Online-Ausg.
ISBN:
9780511933844
Content:
Since the 1950s, subsidiaries of the most prestigious foreign multinationals have played a key role in Brazilian economic development, thus creating a very competitive domestic market. On top of this, government interventions in the last few decades have been inconsistent and contradictory, resulting in a series of economic crises. Only the most resilient Brazilian firms have been able to survive and prosper in this challenging environment. This book, first published in 2011, analyzes a variety of leading Brazilian multinationals and examines their competencies and competitive strategies in a variety of different settings. It develops an innovative analytical framework based on international business, international operations management, and international human resources management. This framework is then applied not only to Brazilian multinationals, but also firms from Latin America, Russia, India and China. This provides novel insights into the rise of Brazilian multinationals and the increasingly important role played by emerging economy multinationals in the global economy.
Note:
Title from publishers bibliographic system (viewed on 18 Feb 2013)
Additional Edition:
ISBN 9780521519489
Additional Edition:
Erscheint auch als Druck-Ausgabe Fleury, Afonso Carlos Corrêa, 1947 - Brazilian multinationals Cambridge [u.a.] : Cambridge University Press, 2011 ISBN 9780521519489
Additional Edition:
ISBN 0521519489
Language:
English
Subjects:
Economics
Keywords:
Brasilien
;
Multinationales Unternehmen
DOI:
10.1017/CBO9780511933844
URL:
Volltext
(lizenzpflichtig)
