Format:
Online-Ressource (1 online resource (186 p.))
,
digital, PDF file(s).
Edition:
Online-Ausg.
ISBN:
9780511541209
Content:
This book was first published in 2006. Technologists have the ideas. Lawyers know the rules. But for business managers and investors, rules and ideas don't readily combine into a strategic vision. No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in the marketplace requires an in-depth understanding of IP - its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this arcane, unfamiliar world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value. With its results-oriented perspective and international focus, Intellectual Property for Managers and Investors is essential for those with decision making-responsibility at the interface where business and innovation meet.
Note:
Title from publishers bibliographic system (viewed on 18 Feb 2013)
Additional Edition:
ISBN 9780521851060
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 978-052-185-106-0
Language:
English
DOI:
10.1017/CBO9780511541209
URL:
Volltext
(lizenzpflichtig)