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  • 1
    Online Resource
    Online Resource
    Cambridge : Cambridge University Press
    UID:
    gbv_1653235535
    Format: Online-Ressource (1 online resource (356 p.)) , digital, PDF file(s).
    Edition: Online-Ausg.
    ISBN: 9780511511011
    Content: Mission and Money goes beyond the common focus on elite universities and examines the entire higher education industry, including the rapidly growing for-profit schools. The sector includes research universities, four-year colleges, two-year schools, and non-degree-granting career academies. Many institutions pursue mission-related activities that are often unprofitable and engage in profitable revenue raising activities to finance them. This book contains a good deal of original research on schools' revenue sources from tuition, donations, research, patents, endowments, and other activities. It considers lobbying, distance education, and the world market, as well as advertising, branding, and reputation. The pursuit of revenue, while essential to achieve the mission of higher learning, is sometimes in conflict with that mission itself. The tension between mission and money is also highlighted in the chapter on the profitability of intercollegiate athletics. The concluding chapter investigates implications of the analysis for public policy.
    Note: Title from publishers bibliographic system (viewed on 18 Feb 2013)
    Additional Edition: ISBN 9780521515108
    Additional Edition: Erscheint auch als Druck-Ausgabe Weisbrod, Burton Allen, 1931 - Mission and money Cambridge [u.a.] : Cambridge University Press, 2008 ISBN 0521515106
    Additional Edition: ISBN 9780521735742
    Additional Edition: ISBN 9780521515108
    Language: English
    Subjects: Sociology
    RVK:
    Keywords: USA ; Hochschule ; Finanzierung ; USA ; Universität ; Finanzierung
    URL: Volltext  (lizenzpflichtig)
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