UID:
almafu_9958354122902883
Format:
1 online resource(viii,240p.) :
,
illustrations.
Edition:
Electronic reproduction. Berlin : De Gruyter, 2014. Mode of access: World Wide Web.
Edition:
System requirements: Web browser.
Edition:
Access may be restricted to users at subscribing institutions.
ISBN:
9783110345254
Series Statement:
Schriftenreihe der Vierteljahrshefte für Zeitgeschichte; 108
Content:
For a long time, big banks had little interest in having workers or employees as their customers. Only in the aftermath of the German Economic Miracle did Deutsche Bank, Dresdner Bank, and Commerzbank begin wooing the "common people" and their savings with new financial products. But were the big banks the real driving forces behind this change or were the banks being impelled by the dawn of a new dynamic epoch?
Note:
Frontmatter --
,
Inhalt --
,
Vorwort --
,
Einleitung --
,
I. Kapitalismus ohne Volk – Bankgewerbe und Privatkundschaft vor 1950 --
,
II. Ungeplanter Aufbruch ins Massengeschäft – Die Großbanken in den 1950er Jahren --
,
III. Ausbau und Systematisierung der neuen Sparten – Die Großbanken in den 1960er Jahren --
,
IV. Historische Einordnung und Ausblick --
,
Abbildungen --
,
Abkürzungen --
,
Quellen und Literatur --
,
Personenregister.
,
In German
Additional Edition:
ISBN 9783110362961
Language:
German
Subjects:
History
Keywords:
Hochschulschrift
DOI:
10.1515/9783110345254
URL:
https://doi.org/10.1524/9783110345254
URL:
Volltext
(Open Access)
URL:
Volltext
(Open Access)
