Your email was sent successfully. Check your inbox.

An error occurred while sending the email. Please try again.

Proceed reservation?

Export
  • 1
    UID:
    gbv_1655434012
    Format: Online-Ressource
    Edition: 1. Auflage
    ISBN: 9783842829893 , 3842829892
    Content: Since scientists have recognised the greenhouse effect that is associated with the global warming, environmental friendly behaviour has become more important, and it is increasingly expected from companies to become more ecofriendly. This study deals with the so-called ‘Greenwashing’, a marketing strategy that is discussed by the author. The author examines the company’s motivations to become ‘greener’, and the relevance of IT-based environmental performance measurement to corporations. The main purpose of this study is to identify and visualize Key Ecological Indicators. Thus, the contribution of this work is the development of the theoretical foundations of KEIs, and the implementation of a KEI framework for business-processes on the basis of a case study.
    Note: Includes bibliographical references , Companies and Environmental Impact; Table of Contents; List of abbreviations; Register of Illustrations; 1. Introduction; 2. Ecology and Sustainability - How does this relate?; 2.1 What is sustainability?; 2.2 Placement of ecology; 2.3 Functions of nature; 2.4 Health of nature; 3. Key Ecological Indicators; 3.1 What are KEIs?; 3.2 Requirements for KEIs; 3.3 Classification of KEIs; 3.4 Positioning and usage of KEIs; 3.5 Determination of KEIs; 4. Building a KEI Framework for Business-Processes; 4.1 Introducing the Case study; 4.2 Defining properties of the KEI Framework , 4.3 Selection of processes-based KEIs4.4 Architecture; 5. Conclusion; 6. Outlook; 7. References
    Additional Edition: ISBN 9783842879898
    Additional Edition: Print version Companies and Environmental Impact: Identification and Visualization of Key Ecological Indicators
    Additional Edition: Erscheint auch als Online-Ausgabe Knura, Martin Companies and environmental impact Hamburg : Diplomica Verlag, 2014 ISBN 9783842829893
    Additional Edition: Erscheint auch als Druck-Ausgabe Knura, Martin Companies and environmental impact Hamburg : Diplomica Verl., 2013 ISBN 384287989X
    Additional Edition: ISBN 9783842879898
    Language: German
    Keywords: Greenwashing ; Kennzahlensystem ; Electronic books
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
Close ⊗
This website uses cookies and the analysis tool Matomo. Further information can be found on the KOBV privacy pages