Format:
Online-Ressource
Edition:
Originally published 2002
Edition:
2010
ISBN:
9783110888003
Series Statement:
Approaches to Applied Semiotics 4
Content:
Biographical note: Ron Beasley is Managing Director of ABM Research, Toronto, Canada. Marcel Danesi is Professor at the University of Toronto, Canada.
Content:
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.
Additional Edition:
ISBN 9783110173406
Additional Edition:
Erscheint auch als Druck-Ausgabe Beasley, Ron, 1945 - Persuasive signs Berlin : Mouton de Gruyter, 2002 ISBN 3110173409
Additional Edition:
ISBN 3110173417
Language:
English
Subjects:
General works
Keywords:
Werbebotschaft
;
Semiotik
DOI:
10.1515/9783110888003
URL:
Volltext
(lizenzpflichtig)
Author information:
Danesi, Marcel 1946-
