Format:
1 Online-Ressource (xx, 320 pages)
,
digital, PDF file(s).
ISBN:
9781316335642
,
9781107535534
,
9781107115170
Content:
What is the impact of political language upon public opinion towards European integration? Based upon media analysis, public opinion data and over 140 in-depth interviews with senior officials and campaigners, Ece Özlem Atikcan examines six EU referendum votes: in Spain, France, the Netherlands and Luxembourg on the European Constitution in 2005; and in Ireland on the Lisbon Treaty in 2008 and 2009. In all instances, polls show that the voting public favored the referendum proposals before the campaigns began, yet this initially positive public opinion melted away in three of these six cases. Why did this occur? Atikcan demonstrates that the key to the puzzle lies in political campaigns, where argument strategies can, at least temporarily, reverse public opinion enough to affect referendum outcomes. Providing a critical analysis of campaign strategy and EU communication policy, this book will be essential reading for academics, policymakers, politicians and future campaigners.
Note:
Title from publisher's bibliographic system (viewed on 05 Oct 2015)
Additional Edition:
ISBN 9781107115170
Additional Edition:
ISBN 9781107535534
Additional Edition:
ISBN 9781107115170
Additional Edition:
Erscheint auch als Druck-Ausgabe Atikcan, Ece Özlem Framing the European Union : The Power of Political Arguments in Shaping European Integration Cambridge : Cambridge University Press,c2015 ISBN 9781107115170
Additional Edition:
Erscheint auch als Atikcan, Ece Özlem, 1982 - Framing the European Union Cambridge : Cambridge University Press, 2015 ISBN 9781107115170
Additional Edition:
ISBN 1107115175
Language:
English
Subjects:
Political Science
Keywords:
Europäische Union
;
Europäische Integration
;
Europäische Union
;
Europäische Integration
;
Electronic books
DOI:
10.1017/CBO9781316335642
URL:
Volltext
(lizenzpflichtig)
