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  • 1
    UID:
    gbv_1657097137
    Format: 1 Online-Ressource (72 Seiten)
    Edition: 1. edition
    ISBN: 9783845257143
    Series Statement: MIPLC studies volume 24
    Content: Das klassische Bild der Marke, als schlichter Herstellername der als Herkunftszeichen von Produkten oder Dienstleistungen dient ist überholt. Angetrieben durch die liberale Rechtsprechung des EuGH, die den Schutzbereich auch auf nichtkonventionelle Zeichen ausdehnt, ergeben sich ungeahnte Möglichkeiten für neue Markenkategorien.Der Autor stellt die Frage, ob, und wenn ja wie fiktive Charaktere an sich als Marken schutzfähig sind. Als Ausgangspunkt dient hierbei der Status Quo des Gemeinschaftsrechts und der jüngeren US-Amerikanischen Rechtsprechung. Überdies werden alternative Schutzmöglichkeiten auf Grundlage angrenzender Materien erörtert. Schließlich folgt eine vergleichende, dogmatische Analyse samt umfassender Empfehlungen an den Gesetzgeber.In englischer Sprache.
    Content: Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers.The author adresses the question in-depth, whether a fictional character per se is eligible for trade mark protection. The topic is approached via Community and US-Supreme court jurisdiction. Furthermore, alternative means of protection via adjacent regimes are analysed. The author concludes with a thorough comparison and policy recommendations.
    Note: Description based upon print version of record , Masterarbeit Munich Intellectual Property Law Center 2013 , Cover; I. Introduction; II. General considerations; A. Character advertisement; 1. Definition of the notion "character"; 2. Reasons for character marketing; 3. The need to adapt; B. Legal considerations on character advertisement; C. Economic considerations on character advertisement; III. Germany and the European Union; A. Trade mark protection; 1. Protection in the national German framework; 2. Protection in the Community Trade Mark framework; B. Copyright; Germany; C. Unfair Competition Law; Germany; D. Other forms of protection; Protection via personality rights? , IV. United States of America A. The federal trade mark system; 1. Protection of characters; 2. Adaptation of trade marks; B. Copyright; D. Other forms of protection; V. Synthesis, conclusion and policy recommendations; List of works cited; I. National Statutes; 1. United States of America; 2. European Union; a) Community Statutes; b) Austria; c) Germany; II. Court Rulings and other decisions; 1. United States of America; 2. European Union; 3. Great Britain; 4. Germany; 5. Austria; 6. International law; III. Journal Articles/Reports; 1. United States of America , 2. European Union 3. International; IV. Treatises; 1. United States of America; 2. European Union; 3. Germany; 4. International
    Additional Edition: ISBN 9783848715459
    Additional Edition: Erscheint auch als Druck-Ausgabe Niedersüß, Carl Dominik J. I don't even recognize you anymore Baden-Baden : Nomos, 2015 ISBN 9783848715459
    Additional Edition: ISBN 3848715457
    Language: English
    Subjects: Law
    RVK:
    Keywords: Electronic books ; Hochschulschrift
    URL: Volltext  (kostenfrei)
    URL: Volltext  (kostenfrei)
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