Format:
1 online resource (xii, 212 pages)
Edition:
First edition.
ISBN:
9781315525648
,
9781315525624
Content:
chapter 1 Citizen Behavior Change for Good: Three Options -- chapter 2 More on the Social Marketing Option: 10-Step Planning Model and 15 Principles for Success -- chapter 3 Social Marketing to Improve Public Health: 10 Success Stories -- chapter 4 Social Marketing to Reduce Fatal and Nonfatal Injuries: 10 Success Stories -- chapter 5 Social Marketing to Protect the Environment: 10 Success Stories -- chapter 6 Social Marketing to Engage Communities: Six Success Stories -- chapter 7 Social Marketing to Enhance Financial Well-Being: Six Success Stories -- chapter 8 Social Marketing to Improve Academic Performance: Six Success Stories -- chapter 9 Decision Criteria and Assessment Tools -- chapter 10 Supporting a Successful Social Marketing Approach: The Policymaker’s Role.
Additional Edition:
ISBN 9781138695993
Additional Edition:
ISBN 9781138696006
Additional Edition:
Druck-Ausgabe Erscheint auch als ISBN 9781138695993
Language:
English
Keywords:
Electronic books
DOI:
10.4324/9781315525655
