UID:
almafu_9958355407502883
Format:
1 online resource(x,326p.) :
,
illustrations.
Edition:
Electronic reproduction. Berlin/Boston : De Gruyter, 2001. Mode of access: World Wide Web.
Edition:
System requirements: Web browser.
Edition:
Access may be restricted to users at subscribing institutions.
ISBN:
9783110962215
Series Statement:
IFLA Publications; 99
Note:
Frontmatter --
,
Table of Contents / Table des Matières --
,
Preface --
,
Préface --
,
Les dimensions managériales des activités documentaires : réflexions conceptuelles et pédagogiques /
,
Managing Outside the Box: Marketing and Quality Management as Key to Library Effectiveness /
,
The Teaching of Marketing and Quality Management in Schools of Library and Information Studies: The Case of North America /
,
The state of marketing teaching in schools of library and information science in South America /
,
Teaching of marketing and quality management in schools of library and information science (LIS) in the UK: a review and report of findings /
,
Programme pour l'étude des déterminants internes de la fréquentation des bibliothèques /
,
Unlocking the Library: Marketing Library Serives: a case study approach /
,
Le réseau sous l'éclairage de la démarche qualité : Proposition d'une grille d'indicateurs pour l'évaluation des effets qualitatifs de la coopération inter-bibliothèques /
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Formation pour la gestion de la qualité et du marketing en BSI --
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Multimedia Courseware on Total Quality Management for Continuing Professional Education /
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Continuing Education for Library and Information Professionals: A Practical Approach /
,
Education for Marketing Management: Profitable Opportunities for Information Professionals in Estonia /
,
Implementing ISO 9000 Standards in a University Library. The Quality System at the Universität Autònoma de Barcelona Library System /
,
Proposition d'un outil d'auto-diagnostic en bibliothèque académique /
,
The Marketing and Management of Electronic Journals in Academic Libraries: a Need for Change /
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La campagne « La Semaine des bibliothèques publiques du Québec » : Bilan et perspectives /
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On the Link Between Marketing and Quality /
,
Marketing et gestion de la qualité pour les Centres régionaux de services aux bibliothèques publiques du Québec: « des outils essentiels au développement» /
,
Quality Indicators and Marketing: The Convergence Between the Providers and the Customers Point of Views in Brazilian University Libraries /
,
Marketing to Libraries and Information Centers in Rural Areas of Developing Countries: the African Scenario /
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Bibliothèques et marketing, une valse à 3 temps : répulsion, attirance, adaptation /
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A Slip Between the Cup and the Lip: Practical and Intellectual Problems of Marketing U.S. Academic Libraries /
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Repositioning the Library with Two Lines of Information Services fora Target Market - The Virtual Customers /
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La « valeur-consommateur » de Chapters à l'épreuve de la typologie de Holbrook /
,
Creating and Sustaining Competitive Advantage in Libraries: Wales, a case study /
,
Synthèse et réflexions sur le Colloque satellite IFLA de Québec /
,
Synthèse et Réflexions sur le Colloque satellite IFLA de Québec /
,
Wrap Up and Reflections on the IFLA Québec Satellite Metting /
,
Also available in print edition.
,
In English, French.
Additional Edition:
ISBN 9783598218293
Additional Edition:
ISBN 9783111849362
Language:
English
Subjects:
General works
Keywords:
Konferenzschrift
;
Konferenzschrift
DOI:
10.1515/9783110962215
URL:
https://doi.org/10.1515/9783110962215
URL:
Volltext
(lizenzpflichtig)
