Format:
1 online resource
,
illustrations
ISBN:
9780429279829
,
0429279825
,
9781000023251
,
1000023257
,
9781000023329
,
100002332X
,
9781000023183
,
1000023184
Content:
List of figures; List of tables; List of contributors; Preface; Introduction; Part 1. The Work of the General Manager. Foundations; Chapter 1: A GM's Agenda: What Good Managers Do (Joan Enric Ricart, IESE; Jaume Llopis; IESE).; Chapter 2: Business Policy: Historical Evolution and Epistemological Roots (Jorge Iván Gómez Osorio, INALDE; Héctor Rocha, IAE).; Chapter 3: The Rising Role of People in Companies (Alejandro Carrera, IAE); Part 2. Strategizing and Organizing; Chapter 4: The Role of the CEO in Business Model Renewal (Joan Enric Ricart, IESE).; Chapter 5: Strategic Management in Emerging Markets (Roberto Vassolo & Angel Sevil, IAE).; Chapter 6: Environmental Sensibility and Firm Strategic Actions (Mike Rosenberg and Pascual Berrone, IESE; Horacio Rousseau, Florida State University).; Chapter 7: Entrepreneurship in the Digital Economy.
Additional Edition:
ISBN 9780367234331
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9780367234331
Language:
English
Keywords:
Electronic books
