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  • 1
    Online Resource
    Online Resource
    Marketing and globalization (2019)
    London : Routledge, Taylor & Francis Group
    Details
    UID:
    gbv_1672225744
    Format: 1 Online-Ressource (xxiii, 571 Seiten) , Illustrationen
    ISBN: 9781315474144
    Content: Globalization -- Internationalization -- Standardization and adaptation -- Geographic distance and psychic distance -- Cultural distance -- Administrative distance -- Economic and technological distances -- Bottom of the pyramid marketing -- Reverse innovation -- Mobile marketing -- Origin-based marketing -- Cause-related marketing.
    Additional Edition: ISBN 9781138202344
    Additional Edition: ISBN 9781138202337
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 9781138202337
    Language: English
    Subjects: Economics
    RVK:
    QP 680
    URL: lizenzpflichtig
    URL: lizenzpflichtig
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