Format:
1 online resource
ISBN:
9780429268908
,
0429268904
,
9781000000122
,
1000000125
,
9781000006957
,
1000006956
,
9781000013481
,
1000013480
Series Statement:
Routledge research in cultural and media studies 124
Content:
Adland in the MENA region : from traditional to digital -- Engaging consumers : on new advertising trends and practices -- Advertising humor in the MENA region -- Advertising to consumers in a religious season -- Advertising to women in the MENA region -- Online advertising as a revenue stream for media start-ups in MENA -- Experimenting with democracy : political advertising in the post Arab uprisings.
Additional Edition:
ISBN 9780367076504
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9780367076504
Language:
English
Keywords:
Electronic books
