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  • 1
    Online Resource
    Online Resource
    Guo huo o r yang huo ？ : = DOMESTICP RODUCTS or FOREIGN PRODUCTS (2017)
    Bei jing
    Details
    UID:
    gbv_1676907114
    Format: 1 Online-Ressource
    Original writing title: 国货or洋货？
    Original writing person/organisation: 袁胜军
    Original writing publisher: 北京 : 社会科学文献出版社
    ISBN: 9787520104241
    Content: 中国消费者对洋品牌的热爱与追捧让我们怀疑，原产地形象在发达国家和发展中国家发挥的作用或许并不一样，一些基于发达国家样本所得出的结论或许并不适用于发展中国家。本研究希望就原产地形象对中国消费者的影响展开研究，并为中国品牌的国际化提供战略和策略上的帮助。〈/p〉
    Note: 电子文献 , Pinyin-Umschrift und Langzeichen wurden automatisiert erstellt
    Language: Chinese
    URL: Volltext
    URL: Volltext
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