Format:
1 Online-Ressource (XI, 248 p. 10 illus., 7 illus. in color)
Edition:
1st ed. 2019
ISBN:
9783030266530
Series Statement:
New Directions in Cultural Policy Research
Content:
Chapter 1 -- Introduction.-Chapter 2 -- Understanding audiences: a critical review of audience research.-Chapter 3 -- Deconstructing audiences' experiences.-Chapter 4 -- Capturing, interpreting and evaluating cultural value.-Chapter 5 -- Research (with) audiences.-Chapter 6 -- From consumption to enrichment: the long slow death of arts marketing.-Chapter 7 -- Co-creating art, meaning and value.-Chapter 8 -- Engaging audiences through digital technologies.-Chapter 9 -- Conclusions and implications
Content:
This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing and co-creation. It offers a critical review of the existing literature on audience research and an overview of established and emerging methodologies deployed to undertake research with audiences. The book draws from a rich diversity of academic fields to make the case for a radically interdisciplinary approach to audience research. The book’s underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations. Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research
Additional Edition:
ISBN 9783030266523
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 978-3-030-26652-3
Language:
English
DOI:
10.1007/978-3-030-26653-0
