Umfang:
xii, 243 Seiten
,
Diagramme
ISBN:
9781349849017
,
9781137569806
Inhalt:
This timely publication offers a fresh scholarly assessment of political advertising across the EU, as well as an insight into differing political and regulatory systems related to political advertising in the individual member states. With a detailed focus on the images and communication styles that characterised the 2014 European Parliament election campaign, this edited collection evaluates political advertising across the EU using empirical data to compare and contrast styles and approaches in different members. This work allows the authors to offer an important evaluation of the similarities and differences in the posters and broadcasts used to win public support in the 2014 campaign at the time of the great European recession and financial crisis, specifically looking at the place of posters and video commercials. This book will appeal to researchers and students of political communication, political science, history, European studies as well as candidates and campaign workers who want a more comprehensive understanding of the representation of Europe in political adverts at the 2014 elections.--
Inhalt:
Background to the 2014 elections / Kevin Rafter -- Regulation of electoral advertising in Europe / Christina Holtz-Bacha -- Representations of the European Project / Francisco Seoane Pérez -- Representations of the economic crisis and austerity politics / Edoardo Novelli ... [et al.] -- A negative touch in posters and spots / Lilia Raycheva and Andrius Šuminas -- Populist politics and the 'radical right' in 2014 elections / Dominic Wring ... [et al.] -- Old versus new Europe? Differences in content and style of political advertising / Rens Vliegenthart and Reimar Zeh -- In search of common patterns : political advertising in Central and Eastern Europe / Valentina Marinescu ... [et al.] -- The first time for everything : political advertising in a new member state / Maja Šimunjak and Lana Milanović -- Candidate-oriented but no European Spitzenkandidaten : the role of candidates in political advertising / Alexandre Borrell, Jamil Dakhlia and Christina Holtz-Bacha -- Persuading beyond words : visual appeals in the 2014 European election campaign / Tom Carlson, Bengt Johansson and Orla Vigsø
Sprache:
Englisch
Schlagwort(e):
Europawahl
;
Wahlpropaganda
;
Politische Werbung
;
Geschichte 2014
;
Bibliografie
;
Bibliografie
Mehr zum Autor:
Holtz-Bacha, Christina 1953-
