Umfang:
1 Online-Ressource (xv, 288 pages)
,
Illustrationen
Ausgabe:
First edition
ISBN:
9781501343759
,
9781501343742
,
9781501343766
Serie:
Contextualizing art markets
Inhalt:
"This interdisciplinary collection of case studies rethinks corporate patronage in the United States and reveals the central role corporations have played in shaping American culture. This volume offers new methodologies and models for the subject of corporate patronage, and contains an extensive bibliography on corporate patronage, art collections and exhibitions, sponsorship, and philanthropy in the United States. The case studies herein go beyond the usual focus on corporate sponsorship and collecting to explore the complex organizational networks and motivations behind corporate commissions. Featuring chapters on Margaret Bourke-White, Julie Mehretu, Maxfield Parrish, Pablo Picasso, Diego Rivera, Eugene Savage, Millard Sheets, and Kehinde Wiley, as well as studies on Andrew Carnegie, Andrew Mellon, John D. Rockefeller Sr. and Jr., and Dorothy Shaver, and companies such as Herman Miller and Lord and Taylor, this volume looks at a wide array of works, ranging from sculpture, photography, mosaics, and murals to advertisements, department store displays, sportswear, medical schools, and public libraries."--Bloomsbury Publishing
Inhalt:
List of Illustrations -- Acknowledgments -- Introduction -- Beyond the Commercial: Corporate Patronage Reconsidered -- Monica E. Jovanovich and Melissa Renn -- Part I: Rethinking Corporate Patronage -- Chapter 1: Corporate Patronage at the Crossroads: Situating Diego Rivera's 'Rockefeller Mural' Then and Now -- Mary K. Coffey -- Chapter 2: Maxfield Parrish's Creative Machinery for Transportation -- Jennifer A. Greenhill -- Chapter 3: Connections and Conflicts: Margaret Bourke-White's Corporate, Commercial, and Documentary Photography -- Mark Durden -- Chapter 4: Incorporated Philanthropy: The General Education Board, Abraham Flexner, and the Architecture of American Medical Schools in the Early Twentieth Century -- Katherine L. Carroll -- Part II: From Tastemaking to Marketing: Corporate Patronage Networks -- Chapter 5: The Corporate Person as Art Collector: Andrew Mellon's Capital and the Origins of the National Gallery of Art -- Seth Feman -- Chapter 6: 'To live is to look and move forward': Lord and Taylor's 1928 Exposition of Modern Art and Design -- Elizabeth McGoey -- Chapter 7: Merchants, Manufacturers, and Museums: The Patronage Networks of Modern Design in the United States, 1930s-1950s -- Margaret Maile Petty -- Chapter 8: Marketing Hawaii: Eugene F. Savage and the Matson Murals (1938-1940) -- Elizabeth B. Heuer -- Part III: Corporate Commissions as Branding and Public Relations -- Chapter 9: Civic Space and an Iconic Brand: Paradoxes of Corporate Patronage in the Carnegie Library Phenomenon -- Douglas Klahr -- Chapter 10: Banking with Family in Postwar California: Howard Ahmanson, the Millard Sheets Studio, and the Home Savings and Loan Commissions, 1953-1991 -- Adam Arenson -- Chapter 11: Rusting Giant: U.S. Steel and the Promotional Material of Sculpture -- Alex J. Taylor -- Chapter 12: From Bank Lobbies to Sportswear: Julie Mehretu, Kehinde Wiley, and the Shift in Corporate Patronage in the Twenty-First Century -- Daniel Haxall -- Bibliography -- List of Contributors.
Anmerkung:
Compliant with Level AA of the Web Content Accessibility Guidelines. Content is displayed as HTML full text which can easily be resized or read with assistive technology, with mark-up that allows screen readers and keyboard-only users to navigate easily
,
Includes bibliographical references and index
Weitere Ausg.:
ISBN 9781501343735
Weitere Ausg.:
Erscheint auch als Druck-Ausgabe Corporate patronage of art & architecture in the United States, late 19th century to the present New York : Bloomsbury Visual Arts, 2019 ISBN 9781501343735
Sprache:
Englisch
Schlagwort(e):
USA
;
Unternehmen
;
Kunstförderung
;
Mäzenatentum
;
Geschichte 1880-2019
;
Aufsatzsammlung
DOI:
10.5040/9781501343759
