Format:
1 online resource (119 pages)
ISBN:
9781000028126
Series Statement:
Routledge Insights in Public Relations Research Ser.
Content:
Cover -- Half Title -- Series Title -- Title -- Copyright -- Contents -- Acknowledgements -- 1 Why startup strategic communication? -- 2 The state of startups and entrepreneurship in China -- 3 Understanding the stakeholders of startups -- 4 The functions of public relations in startups -- 5 Cultivating stakeholder relationships for startups -- 6 Building an effective startup culture -- 7 Entrepreneurial leadership communication -- 8 Social media communication strategies for startups -- 9 Best practices of startup strategic communication -- Index.
Note:
Description based on publisher supplied metadata and other sources
Additional Edition:
ISBN 9780367222840
Additional Edition:
Erscheint auch als Druck-Ausgabe Men, Linjuan Rita Strategic communication for startups and entrepreneurs in China London : Routledge, 2020 ISBN 9780367222840
Language:
English
