Format:
1 online resource (233 pages)
ISBN:
9780812204872
Content:
Freud on Madison Avenue tells the story of how and why mid-twentieth-century advertisers adopted Freudian psychology to sell products. This study follows the careers of Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, Edward Bernays, and the father of motivational research, Ernest Dichter.
Content:
Cover -- Title Page -- Copyright Page -- Table of Contents -- Introduction -- Chapter 1. The Psychology of Everyday Living -- Chapter 2. The Sophisticated Sell -- Chapter 3. The Secret Pitch -- Chapter 4. The Fertile Moment -- Chapter 5. The Psychology of the World of Objects -- Epilogue -- Notes -- Index.
Note:
Description based on publisher supplied metadata and other sources
Additional Edition:
ISBN 9780812222265
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9780812222265
Language:
English
URL:
Volltext
(lizenzpflichtig)