Format:
1 online resource (231 pages)
ISBN:
9780812205992
Content:
This ringside seat to a historic presidential election allows readers to eavesdrop on the first discussion between the consultants who managed the campaigns of John McCain and Barack Obama.
Content:
Cover -- Contents -- Introduction -- The National Annenberg Election Survey -- 1. The Vice Presidential Campaign -- 2. Campaign Management and Field Operations -- 3. Campaign Organization and Strategy -- 4. The Role of Polling -- 5. Advertising -- 6. The Campaign and the Press -- 7. Political Party Panel -- 8. Democratic/Liberal Panel -- 9. Republican/Conservative Panel -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- Y.
Note:
Description based on publisher supplied metadata and other sources
Additional Edition:
ISBN 9780812220964
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9780812220964
Language:
English
URL:
https://ebookcentral.proquest.com/lib/kxp/detail.action?docID=3441681
