Format:
1 online resource.
Edition:
First edition.
ISBN:
9780429323256
,
0429323255
,
9781000044638
,
1000044637
,
9781000044492
,
1000044491
,
9781000044560
,
1000044564
Series Statement:
Routledge insights in public relations research
Content:
Cover -- Half Title -- Series -- Title -- Copyright -- Contents -- Preface -- Part I Background -- 1 Public diplomacy and public relations: two parts of a whole -- 2 The RBC and The Letter: case history and background -- Part II The Letter: on diplomatic mission -- 3 The Letter and public diplomacy -- 4 The Letter and corporate diplomacy -- 5 The Letter and economic diplomacy -- 6 The Letter and cultural diplomacy -- 7 Conclusion: unravelling public diplomacy to see public relations -- References -- Index
Additional Edition:
ISBN 9780367339746
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9780367339746
Language:
English
DOI:
10.4324/9780429323256
