Format:
1 Online-Ressource (112 Seiten)
ISBN:
9780429274268
,
9781000028140
,
9781000028133
,
9781000028126
Series Statement:
Routledge insights in public relations research
Content:
Why startup strategic communication? -- The state of startups and entrepreneurship in China -- Understanding the stakeholders of startups -- The functions of public relations in startups -- Cultivating stakeholder relationships for startups -- Building an effective startup culture -- Entrepreneurial leadership communication -- Social media communication strategies for startups -- Best practices of startup strategic communication.
Additional Edition:
ISBN 9780367222840
Additional Edition:
Erscheint auch als Druck-Ausgabe Men, Linjuan Rita Strategic communication for startups and entrepreneurs in China London : Routledge, 2020 ISBN 9780367222840
Language:
English
DOI:
10.4324/9780429274268
URL:
Volltext
(lizenzpflichtig)