Format:
1 online resource.
ISBN:
9780429320934
,
0429320930
,
9781000027426
,
1000027422
,
9781000027655
,
1000027651
,
9781000027884
,
1000027880
Series Statement:
Routledge studies in marketing 9
Content:
Strategic Marketing Communications of African Universities: An Introduction to Edited Collection / Emmanuel Mogaji, Felix Maringe, Robert Ebo Hinson -- Marketization in African universities in an era of decolonization: continuities and discontinuities / Felix Maringe -- An integrative Model for Marketing Higher Education in Africa: Branding beyond survival for posterity / Christine Mwebesa, Felix Maringe -- Digital Marketing of Higher Education Marketing in Africa: Challenges, Prospects and Opportunities. / Spee Vululleh -- Exploring the harmful effect of informational dissonance on students' recruitment. A Moroccan case study./ Sebti Hicham, Sardine Simon -- Higher Education Marketing Communications in the Digital Era / -- Mark Anthony Camilleri -- Social Media for Universities' Strategic Communication / Temitope Farinloye, Thomas Wayne, Emmanuel Mogaji, Josue Kuika Watat -- Social Media for Universities' Strategic Communication: How Nigerian Universities uses Facebook / Sunday Olaleye, Dandison Ukpadi, Emmanuel Mogaji -- Digital Marketing Communication Strategies for Private Universities in South Western Nigeria / Omolola Oluwasola -- University Reputation Management / Ruth Kiraka -- Analysis of African Universities' Corporate Visual Identities / Thomas Wayne, Temitope Farinloye, Emmanuel Mogaji -- Leveraging University's Value through Branding./ Abina Babatunde, Ajayi, Oluseyi, Lawal, Azeez Tunbosun -- Marketing Higher Education in Africa: Moving from research to practice./ Kieu Tai, Emmanuel Mogaji, Christine Mwebesa, Sarofim Samer, Taiwo Soetan, S Pee Vululleh -- Emerging Challenges, Opportunities and Agenda For Research, Practice And Policy On Strategic Marketing Of Higher Education In Africa: A Conclusion To Edited Collection / Emmanuel Mogaji, Felix Maringe, Robert Ebo Hinson
Additional Edition:
ISBN 9780367336356
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9780367336356
Language:
English
Keywords:
Electronic books
DOI:
10.4324/9780429320934
