Format:
1 online resource (318 pages)
ISBN:
9781315130446
,
9781351487559
Content:
chapter 1 Introduction -- chapter 2 Taking Stock: A Reality Check -- chapter 3 Untapped Potential -- chapter 4 Strategic Management -- chapter 5 Integrated Marketing and Its Enemies -- chapter 6 Managing, Leadership and Entrepreneurship -- chapter 7 Advertising and Communications -- chapter 8 How Words Sell Billions of Goods and Services -- chapter 9 Pictures at Sell Goods and Services -- chapter 10 The Value of Branding and Marketing -- chapter 11 Removing Uncertainty and Ambiguity -- chapter 12 Creative inking and Reasoning -- chapter 13 Motivation and Its Antithesis -- chapter 14 Influencing Sales and Perpetrating Frauds -- chapter 15 Selling Is a Psychological Process -- chapter 16 Knowing and Understanding -- chapter 17 Facts and Figures -- chapter 18 The Law of Unintended Consequences.
Additional Edition:
ISBN 9781412862776
Additional Edition:
ISBN 9781412863247
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9781412862776
Language:
English
DOI:
10.4324/9781315130446
