Format:
1 online resource (xxi, 416 pages)
Edition:
Fifth edition.
ISBN:
9781315700335
,
9781317458524
,
9781317458531
Series Statement:
Routledge communication series
Content:
ch. 1. Leadership -- ch. 2. Motivation -- ch. 3. Workforce -- ch. 4. Entrepreneurship -- ch. 5. Planning and project management -- ch. 6. Innovation -- ch. 7. Market analysis -- ch. 8. Marketing and research -- ch. 9. Law, regulations, and ethics.
Note:
Includes bibliographical references and indexes
Additional Edition:
ISBN 9781138901018
Additional Edition:
ISBN 9781138901025
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9781138901018
Language:
English
DOI:
10.4324/9781315700335
