Format:
1 Online-Ressource
Edition:
11. Auflage
ISBN:
9781292056586
,
9781292066264
Content:
Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.
Additional Edition:
ISBN 9781292056586
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9781292056586
Language:
English
URL:
Volltext
(lizenzpflichtig)
