Format:
1 Online-Ressource (xii, 310 Seiten)
,
Illustrationen
ISBN:
9780429322501
,
9781000228267
,
9781000228243
,
9781000228229
Content:
Cover -- Half Title -- Title Page -- Copyright Page -- Table of contents -- Contributors -- Introduction -- part 1 Exploring influencers and influencer marketing -- chapter 1 The rise of influencers and influencer marketing -- Learning outcomes -- Being influential and influencers -- Becoming an influencer on social media -- Influencers and content creation -- Influencer marketing: What makes it work? -- The power of electronic word of mouth -- Influencers, branded content, and purchase decisions -- Work relationship between influencers and brands -- Summary
Note:
Includes bibliographical references and index
Additional Edition:
ISBN 9780367338664
Additional Edition:
ISBN 9780367338688
Additional Edition:
Erscheint auch als Druck-Ausgabe Influencer marketing London : Routledge, 2021 ISBN 9780367338664
Additional Edition:
ISBN 9780367338688
Language:
English
Subjects:
Economics
Keywords:
Marketing
;
Influencer
;
Social Media
;
Online-Marketing
;
Aufsatzsammlung
DOI:
10.4324/9780429322501
