Umfang:
1 Online-Ressource (xi, 155 Seiten)
,
Illustrationen
ISBN:
9781000205534
,
1000205533
,
9781000205497
,
1000205495
,
9781000205510
,
1000205517
,
9781003090717
,
1003090710
Serie:
Routledge advances in management and business studies
Inhalt:
〈P〉1.Online Retailing and Relationship Marketing: Evolution and Theoretical insights into online retailing and relationship marketing, 〈I〉Park Thaichon. Gajendra Liyanaarachchi, Vanessa Ratten, Maria Dharmesti, Sara Quach, Scott Weaven 〈/I〉〈B〉2.〈/B〉 Risks and Barriers towards Organ Donation: Strategies to move forward from Relationship Marketing Perspectives, 〈I〉Amani Alsalem and Sara Quach 〈/I〉〈B〉3.〈/B〉 Multi-generation Sponsorship. Awareness, Attitudes and Purchase Intentions in successive generations, 〈I〉Konstantinos Koronios, Panagiotis Dimitropoulos, John Douvis, Andreas Papadopoulos, Marios-Daniil Papaloukas, Vanessa Ratten 〈/I〉〈B〉4.〈/B〉 Digital Banking and Customer Satisfaction: The Nigerian Perspective, 〈I〉Oluchukwu Jones Mordi, Ade Oriade, Yong Wang and Victor Atiase〈/I〉 〈B〉5.〈/B〉 The Role of Religiosity in Collaborative Consumption Behavior, 〈I〉Soha Abutaleb, Noha Elbassiouny, Sara Hamed 〈/I〉〈B〉6.〈/B〉 Customer perceptions in Possession Processing Services: Factors and indicators of behavioral loyalty,〈I〉 Kittisorn Boonnark, Mitchell Ross, Jiraporn Surachartkumtonkun and Sara Quach〈B〉 〈/I〉7. 〈/B〉Athlete entrepreneurs: Relationship marketing through collaborative ideation, 〈I〉Vanessa Ratten and Park Thaichon 〈/I〉〈B〉8. 〈/B〉Relationship Marketing through Error Management and Organizational Performance -- Does it matter? 〈I〉Margarida Oliveira, Susana Rodrigues, Eulália Santos and Isabel Miguel 〈/I〉〈B〉9.〈/B〉 Relationship marketing in the digital age,〈I〉 Vanessa Ratten and Tanvir Ahmed〈/I〉 〈B〉10.〈/B〉 Online Retailing and Relationship Marketing: The Current Landscape and Future Developments, 〈I〉Park Thaichon, Maria Dharmesti, Sara Quach, Gajendra Liyanaarachchi, Scott Weaven, Vanessa Ratten〈/P〉〈P〉〈/P〉〈/I〉
Weitere Ausg.:
ISBN 9780367548179
Weitere Ausg.:
ISBN 9780367548186
Weitere Ausg.:
Erscheint auch als Druck-Ausgabe Transforming relationship marketing London : Routledge, 2021 ISBN 9780367548179
Sprache:
Englisch
DOI:
10.4324/9781003090717
