Umfang:
1 Online-Ressource (xii, 500 pages)
,
color illustrations
ISBN:
9781410389336
Serie:
Gale eBooks
Originaltitel:
Encyclopedia of major marketing campaigns
Inhalt:
Adidas AG : calling all creators -- Afghanistan Ministry of Public Health : the Immunity Charm -- Airbnb : #WeAccept -- Alibaba : singles day -- Allstate : broken resolutions -- Amazon.com, Inc. : Alexa loses her voice -- Ancestry.com : declaration descendants -- Apple Inc. : Earth, shot on iPhone -- Ariel : dads share the load -- Bacardi : break free -- The Body Shop : forever against animal testing -- Bonds : the boys -- Burger King : Google home of the Whopper -- Canadian Down Syndrome Society : anything but sorry -- Capcom : Monster Hunter: World -- Chance the Rapper : coloring book -- Chipotle : as real as it gets -- Cigna : TV doctors of America -- Coca-Cola : pool boy -- Delta Air Lines : the dating wall -- Dos Equis Brewery : New most interesting man in the world -- Duluth Trading Company : man on a mission -- Easterseals : change the way you see disability -- E*Trade : this is getting old -- Faber-Castell : the never-ending forest -- Ford Motor Company : go further -- Geico : crushed -- Gillette : handle with care -- GMC : like a pro -- Groupon : who wouldn't? -- Guinness Brewery : made of more -- Health Service Executive : I will survive -- Heineken : worlds apart -- Heinz : pass the Heinz -- Hornbach : regret nothing -- HotelTonight : visit, don't stay -- IKEA : 25m[superscript 2] Syria -- Intuit : a giant story -- Italia Longeva : chat yourself -- Jigsaw : love immigration -- Jim Beam : make history -- Jollibee : perfect pairs -- Kenzo S.A. : the realest real -- KFC : FCK -- Lacoste : save our species -- Le Fonds Addict Aide : like my addiction -- The Legacy Store Berlin : PaintBack -- LinkedIn : in it together -- Louvre Abu Dhabi : the highway gallery -- Lush Ltd. : trans rights are human rights -- MailChimp : did you mean MailChimp? -- Marvel Studios : Black Panther -- Mazda : don't scroll and drive -- McDonald's : Szechuan sauce -- Mellon Educate : #WTFHYD -- Mercedes-Benz : #4Fathers -- Nestle : pure life begins now -- Netflix : Stranger Things -- Never Again MSD : March for Our Lives -- New York Society for Ethical Culture : No More Black Targets -- New York Times : #MeToo/Truth -- Nike : Breaking 2 -- Nissan : #SheDrives -- Oaktree Foundation : end poverty -- Patagonia : the refuge -- Pepsi : Live for Now Moments Anthem -- Philippine Department of Tourism : experience the Philippines -- Plan International : maternity wear for 12-year-olds -- Procter & Gamble : it's a Tide ad -- Progressive : parentamorphosis -- PromPeru : suitcases of Peru -- Ram Trucks : built to serve -- REI : Paul's boots -- Salesforce.com : blaze your trail -- Samsung : ostrich -- Sanlam : two-minute shower songs -- Scotts : green screen -- SK-II : The expiry date -- Skittles : give the rainbow -- Snapchat : a new kind of camera -- Sony Interactive Entertainment Inc. : gravity cat -- Spotify, Inc. : play this at my funeral -- State Street : fearless girl -- Target Corporation : more in store -- Tigerair Australia : Infrequent Flyers Club -- Tourism Australia : Dundee -- Toyota : Drive Happy Project -- Turkish Airlines : explore more -- Twitter : #HereWeAre -- Uber Technologies Inc. : move forward -- Under Armour : we will -- Visa : resetting finish lines -- Visit Sweden : Sweden on Airbnb -- Vodafone : Mohamed Salah -- Volvo : moments -- Walkers Crisps : choose or lose -- Walmart : the box -- Wix : disruptive world -- World Wildlife Fund : #LastSelfie.
Inhalt:
A continuation of Encyclopedia of Major Marketing Campaigns (1999,2007, 2013), this volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2014 to 2018. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as "war stories" by professors
Anmerkung:
Includes bibliographical references and index
Weitere Ausg.:
ISBN 9781410389343
Weitere Ausg.:
Erscheint auch als Druck-Ausgabe Encyclopedia of major marketing strategies, Volume 4 Farmington Hills, Mich : Gale, a Cengage Company, [2019]
Sprache:
Englisch
URL:
Available via Gale eBooks. Click here to access
