Format:
1 online resource (99 p.)
ISBN:
9781000351934
,
1000351939
,
9781003030607
,
1003030602
,
9781000351996
,
1000351998
,
9781000351965
,
1000351963
Content:
Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Acknowledgments -- Introduction: Are You Ready to Take Over the World? -- Chapter 1: If You Ask the Wrong Question, the Answer Doesn't Matter -- Who Are You? -- Advice to Founders -- The Odds of Startup Success -- Do You Have An Ugly Baby? -- The Right Product -- The Wrong Customer -- Core Value Exercise -- Chapter 2: The Nike Syndrome -- Advice to Founders -- We're Not Nike -- It Took Nike Nearly Twenty Years to Become Nike -- Value Proposition Exercise -- Chapter 3: The Gold Standard: Word-of-Mouth
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9780367467180
Language:
English
