Format:
1 online resource (ix, 239 pages)
ISBN:
9781315609713
,
9781317053187
,
9781317053194
Content:
pt. 1. Approaching digital health communication -- pt. 2. Understanding the marketplace and consumers -- pt. 3. Designing and implementing a patient-centered digital strategy.
Additional Edition:
ISBN 9781472456328
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9781472456328
Language:
English
DOI:
10.4324/9781315609713