Format:
1 online resource (vi, 170 pages)
ISBN:
9781315754901
,
9781317625490
,
9781317625506
Content:
1. Introduction -- 2. Marketing fundamentals -- 3. Branding -- 4. Developing your marketing compaign and calendar -- 5. Marketing vehicles that can work well for indies -- 6. Developing the marketing plan -- 7. PR -- 8. Marketing materials -- 9. Audience/community development -- 10. Post-launch -- 11. What if something goes wrong?!
Additional Edition:
ISBN 9781138428232
Additional Edition:
ISBN 9781138801547
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9781138428232
Language:
English
DOI:
10.4324/9781315754901
