Format:
1 online resource
ISBN:
9781000403800
,
1000403807
,
9781003014454
,
1003014453
,
9781000403824
,
1000403823
Content:
Enter the new world of storytelling by design -- Structure -- Seven key components of integrated storytelling by design -- Design principles and elements of integrated storytelling -- The rise, fall and rise of the living story -- The concept of integrated storytelling -- The war of the worlds -- Case: The war of the worlds immersive experience -- From theory to practice : concepts transcending technologies -- The integrated storytelling check list -- The audience is the hero! -- Constructing immersive narrative designs with story spheres -- From theory to practice : constructing a basic story sphere -- Creating new narrative structures and dynamics with micro stories -- From theory to practice : structuring micro stories -- Audience layer compositions -- From theory to practice : creating an audience code set -- Designing connections across audience gaps -- Designing a creator -- audience connection script -- The audience and the integrated story sphere -- The new roles of the audience -- Variations of the alien encounter -- From theory to practice : audience role timeline mapping -- Contextual audience design -- From theory to practice : audience context -- Adjusting to a new audience mindset -- The design of memories -- Theory to practice : working with micro experiences in sequence -- The integrated storytelling design dimensions -- Theory to practice : integrated experiential narrative -- Theory to practice : vertical and horisontal integration -- Creating integrated storytelling -- Testing integrated storytelling concepts -- Acknowledging the dark side of storytelling -- From theory to practice : uncovering hidden agendas -- Themed attractions -- Case: Star Wars Galaxy's Edge -- Game design and beyond -- Case: The last of us -- Case: Eve online : true stories -- The new retail experience -- Case: Søstrene Grene -- Integrated storytelling for modern marketing -- Case: Bleed for the throne -- The future of the story experience -- Storytelling is not what storytelling was.
Additional Edition:
ISBN 9780367856991
Additional Edition:
ISBN 9780367856977
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9780367856991
Language:
English
DOI:
10.4324/9781003014454
