Format:
1 online resource (xvii, 192 pages)
ISBN:
9780203122709
,
9781136334337
,
9781136334375
,
9781136334382
Series Statement:
Routledge advances in management and business studies 51
Content:
1. Biography and the history of marketing thought -- 2. Edward David Jones (1870-1944) : the first professor of marketing -- 3. Simon Litman (1873-1965) : pioneer in international marketing -- 4. Henry Charles Taylor (1873-1969) : the father of agricultural marketing -- 5. Percival White (1887-1970) : marketing engineer -- 6. George Burton Hotchkiss (1884-1953) : a pioneer in advertising -- 7. Theodore N. Beckman (1895-1973) : Mr. Wholesaling -- 8. David D. Moneison (1927-2008) : philosopher and pragmatist -- 9. William R. Davidson (1919-) : Mr. Retailing -- 10. Lessons from pioneers in marketing.
Note:
Includes bibliographical references (pages [173]-188) and index
Additional Edition:
ISBN 9780415891936
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9780415891936
Language:
English
DOI:
10.4324/9780203122709
