Format:
1 online resource (xx, 388 pages)
ISBN:
9780203349908
,
9781136597398
,
9781136597435
,
9781136597442
Series Statement:
Routledge handbooks
Content:
pt. 1. Understanding the market, gathering ideas and debate -- pt. 2. Product development, branding and strategy -- pt. 3. Internal marketing -- pt. 4. Communicating and connecting with the public -- pt. 5. Government marketing : delivery, policy and leadership.
Additional Edition:
ISBN 9780415579933
Additional Edition:
ISBN 9781138908765
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9780415579933
Language:
English
DOI:
10.4324/9780203349908