Format:
1 online resource (xvi, 212 pages)
ISBN:
9780203970034
,
9781134360420
,
9781134360468
,
9781134360475
Content:
ch. 1. Where meaning is the issue -- ch. 2. The social environment of contemporary communication -- ch. 3. Communication : shaping the domain of meaning -- ch. 4. A social-semiotic theory of multimodality -- ch. 5. Mode -- ch. 6. Meaning as resource : 'naming' in a multimodal social-semiotic theory -- ch. 7. Design and arrangements : making meaning material -- ch. 8. Multimodal orchestrations and ensembles of meaning -- ch. 9. Applying the theory : learning and evaluation ; identity and knowledge -- ch. 10. The social semiotics of convergent mobile devices : new forms of composition and the transformation of habitus / Elizabetta Adami and Gunther Kress.
Content:
Multimodality is a sub-field of communication studies which looks beyond language to the multiple modes of communicating or making meaning - from images to sound and music. This book offers a comprehensive theoretical framework for the study of this topic providing sample analyses and suggestions for further reading
Note:
Includes bibliographical references (pages [198]-204) and index
,
Book Cover; Title; Copyright; Contents; Illustrations; Preface; Acknowledgements; 1 Where meaning is the issue; 2 The social environment of contemporary communication; 3 Communication: shaping the domain of meaning; 4 A social-semiotic theory of multimodality; 5 Mode; 6 Meaning as resource: 'naming' in a multimodal social-semiotic theory; 7 Design and arrangements: making meaning material; 8 Multimodal orchestrations and ensembles of meaning; 9 Applying the theory: learning and evaluation; identity and knowledge.
,
Cover; Title; Copyright; Dedication; Contents; List of illustrations; Preface; Acknowledgements; Chapter 1 Where meaning is the issue; Multimodality: simple, really; From semiotic system to semiotic resource; Cultural difference and communication: the 'reach' of the theory and the 'reach' of modes; The politics of naming; A satellite view of language; Chapter 2 The social environment of contemporary communication; An ethical approach to communication; Assumptions; Environments for communication: social frames and communicational possibilities; Power, authority and authorship
,
Social and theoretical consequences: ruling metaphors of participation, design, and productionPersonal choices: existential insecurity or agency through participation and connection; Communication and meaning: fluidity, provisionality, instability; A prospective theory of communication: rhetoric, design, production; From language and grammar to semiotic resources; Mobility and portability; A word on 'pace'; The need for apt metaphors; Chapter 3 Communication: shaping the domain of meaning; Communication as semiotic work: a sketch of a theory; 'Reading' and the reader's design of meaning
,
Provisionality in communication: rhetoric and design, newly configuredEnvironments of communication: a historical view; Refashioning social and semiotic domains: rhetoric and design; Chapter 4 A social-semiotic theory of multimodality; From a linguistic to a multimodal social-semiotic theory of meaning and communication; Linguistics, pragmatics and a social-semiotic approach to representation; Horses for courses: apt theories, useful framing; The motivated sign; The everyday, the banal and the motivated sign; Interest and the partiality of representation
,
Mimesis, signs and embodied experienceChapter 5 Mode; Materiality and affordance: the social making of mode; The 'reach' of modes; What is a mode?; Is layout a mode?; Mode, meaning, text: 'fixing' and 'framing'; Mode as technology of transcription; Chapter 6 Meaning as resource: 'naming' in a multimodal social- semiotic theory; Naming aptly; New frames, new names; Making signs: resources, processes and agency; Processes and effects: making and remaking meaning; Chapter 7 Design and arrangements: making meaning material; Design in contemporary conditions of text-making
,
Design: an essential (re)focusingWhat is design? A homely example; Design in social-semiotic environments; Changes in design: a brief look at recent history; Arrangements: making meanings material; What else is framed?; Discourse: ontological and epistemological framing; Chapter 8 Multimodal orchestrations and ensembles of meaning; The world arranged by me; the world arranged for me; The world arranged by me, the world arranged for me: orchestrating ensembles, staging of movement, motion, 'pace'; Aesthetics, style and ethics in multimodal ensembles
,
Chapter 9 Applying the theory: learning and evaluation
,
Book Cover; Title; Copyright; Contents; Illustrations; Preface; Acknowledgements; 1 Where meaning is the issue; 2 The social environment of contemporary communication; 3 Communication: shaping the domain of meaning; 4 A social-semiotic theory of multimodality; 5 Mode; 6 Meaning as resource: 'naming' in a multimodal social-semiotic theory; 7 Design and arrangements: making meaning material; 8 Multimodal orchestrations and ensembles of meaning; 9 Applying the theory: learning and evaluation; identity and knowledge.
,
Cover; Title; Copyright; Dedication; Contents; List of illustrations; Preface; Acknowledgements; Chapter 1 Where meaning is the issue; Multimodality: simple, really; From semiotic system to semiotic resource; Cultural difference and communication: the 'reach' of the theory and the 'reach' of modes; The politics of naming; A satellite view of language; Chapter 2 The social environment of contemporary communication; An ethical approach to communication; Assumptions; Environments for communication: social frames and communicational possibilities; Power, authority and authorship
,
Social and theoretical consequences: ruling metaphors of participation, design, and productionPersonal choices: existential insecurity or agency through participation and connection; Communication and meaning: fluidity, provisionality, instability; A prospective theory of communication: rhetoric, design, production; From language and grammar to semiotic resources; Mobility and portability; A word on 'pace'; The need for apt metaphors; Chapter 3 Communication: shaping the domain of meaning; Communication as semiotic work: a sketch of a theory; 'Reading' and the reader's design of meaning
,
Provisionality in communication: rhetoric and design, newly configuredEnvironments of communication: a historical view; Refashioning social and semiotic domains: rhetoric and design; Chapter 4 A social-semiotic theory of multimodality; From a linguistic to a multimodal social-semiotic theory of meaning and communication; Linguistics, pragmatics and a social-semiotic approach to representation; Horses for courses: apt theories, useful framing; The motivated sign; The everyday, the banal and the motivated sign; Interest and the partiality of representation
,
Mimesis, signs and embodied experienceChapter 5 Mode; Materiality and affordance: the social making of mode; The 'reach' of modes; What is a mode?; Is layout a mode?; Mode, meaning, text: 'fixing' and 'framing'; Mode as technology of transcription; Chapter 6 Meaning as resource: 'naming' in a multimodal social- semiotic theory; Naming aptly; New frames, new names; Making signs: resources, processes and agency; Processes and effects: making and remaking meaning; Chapter 7 Design and arrangements: making meaning material; Design in contemporary conditions of text-making
,
Design: an essential (re)focusingWhat is design? A homely example; Design in social-semiotic environments; Changes in design: a brief look at recent history; Arrangements: making meanings material; What else is framed?; Discourse: ontological and epistemological framing; Chapter 8 Multimodal orchestrations and ensembles of meaning; The world arranged by me; the world arranged for me; The world arranged by me, the world arranged for me: orchestrating ensembles, staging of movement, motion, 'pace'; Aesthetics, style and ethics in multimodal ensembles
,
Chapter 9 Applying the theory: learning and evaluation
,
Cover; Title; Copyright; Dedication; Contents; List of illustrations; Preface; Acknowledgements; Chapter 1 Where meaning is the issue; Multimodality: simple, really; From semiotic system to semiotic resource; Cultural difference and communication: the 'reach' of the theory and the 'reach' of modes; The politics of naming; A satellite view of language; Chapter 2 The social environment of contemporary communication; An ethical approach to communication; Assumptions; Environments for communication: social frames and communicational possibilities; Power, authority and authorship
,
Social and theoretical consequences: ruling metaphors of participation, design, and productionPersonal choices: existential insecurity or agency through participation and connection; Communication and meaning: fluidity, provisionality, instability; A prospective theory of communication: rhetoric, design, production; From language and grammar to semiotic resources; Mobility and portability; A word on 'pace'; The need for apt metaphors; Chapter 3 Communication: shaping the domain of meaning; Communication as semiotic work: a sketch of a theory; 'Reading' and the reader's design of meaning
,
Provisionality in communication: rhetoric and design, newly configuredEnvironments of communication: a historical view; Refashioning social and semiotic domains: rhetoric and design; Chapter 4 A social-semiotic theory of multimodality; From a linguistic to a multimodal social-semiotic theory of meaning and communication; Linguistics, pragmatics and a social-semiotic approach to representation; Horses for courses: apt theories, useful framing; The motivated sign; The everyday, the banal and the motivated sign; Interest and the partiality of representation
,
Mimesis, signs and embodied experienceChapter 5 Mode; Materiality and affordance: the social making of mode; The 'reach' of modes; What is a mode?; Is layout a mode?; Mode, meaning, text: 'fixing' and 'framing'; Mode as technology of transcription; Chapter 6 Meaning as resource: 'naming' in a multimodal social- semiotic theory; Naming aptly; New frames, new names; Making signs: resources, processes and agency; Processes and effects: making and remaking meaning; Chapter 7 Design and arrangements: making meaning material; Design in contemporary conditions of text-making
,
Design: an essential (re)focusingWhat is design? A homely example; Design in social-semiotic environments; Changes in design: a brief look at recent history; Arrangements: making meanings material; What else is framed?; Discourse: ontological and epistemological framing; Chapter 8 Multimodal orchestrations and ensembles of meaning; The world arranged by me; the world arranged for me; The world arranged by me, the world arranged for me: orchestrating ensembles, staging of movement, motion, 'pace'; Aesthetics, style and ethics in multimodal ensembles
,
Chapter 9 Applying the theory: learning and evaluation
Additional Edition:
ISBN 9780415320603
Additional Edition:
ISBN 9780415320610
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9780415320603
Language:
English
Subjects:
General works
Keywords:
Kommunikation
;
Semiotik
;
Kommunikation
;
Semiotik
DOI:
10.4324/9780203970034
