Format:
1 online resource (viii, 224 pages)
ISBN:
9780203872949
,
9781135213688
,
9781135213725
,
9781135213732
Series Statement:
Routledge advances in internationalizing media studies 4
Content:
Media globalization and televisual culture -- The rise of Discovery : 'the world's number one non-fiction media company' -- Discovery the brand : image, reputation, promise -- The globalization of factual entertainment -- Discovery's localization strategies -- Global resonance : television programing for the world -- Negotiating the global and the national through televisual culture -- The duality of globalization in Discovery.
Additional Edition:
ISBN 9780415992466
Additional Edition:
ISBN 9780415809009
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9780415992466
Language:
English
DOI:
10.4324/9780203872949
