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  • 1
    Online Resource
    Online Resource
    Marlborough, Wiltshire : Adam Matthew Digital
    UID:
    gbv_1780000545
    Format: 1 Online-Ressource (1 online resource)
    Series Statement: J. Walter Thompson advertising America
    Content: Description: Material relating to JWT's attempts to win the Kraft Dairy Group account, yoghurt sales, and yoghurt advertising. Includes transcripts of market research interviews
    Note: Reproduction of Kraft: Dairy products 1986-1988 , The Hartman Center for John W. Hartman Center for Sales, Advertising and Marketing History, David M. Rubenstein Rare Book and Manuscript Library, Duke University
    Language: English
    Library Location Call Number Volume/Issue/Year Availability
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