Format:
1 online resource (503 pages)
ISBN:
9783030947514
Content:
Intro -- Preface -- Contents -- Technology -- Video Game Experiential Marketing in Tourism: Designing for Experiences -- Abstract -- 1 Introduction -- 2 Literature Review -- 2.1 Video Game and Video Game-Induced Tourism -- 2.2 Bridging Experience Design to Video Game-Induced Tourism -- 3 Methodology -- 3.1 Study Context: Assassin's Creed Odyssey -- 3.2 Sample and Sampling Procedures -- 4 Results and Discussion -- 4.1 Game World Dynamics -- 4.2 Level of Immersion -- 4.3 Level of Freedom -- 4.4 Connection to the Characters - Being 'the Hero' -- 4.5 Sense of Realism -- 4.6 General Perceptions and Intention to Visit Greece -- 5 Conclusions -- 5.1 Theoretical Contributions -- 5.2 Practical Implications -- 5.3 Limitations and Recommendations -- References -- Mixed Reality (MR) for Generation Z in Cultural Heritage Tourism Towards Metaverse -- Abstract -- 1 Introduction -- 2 Mixed Reality in Tourism -- 3 Methodology -- 4 Results -- 4.1 MR Usability Development at Cultural Heritage Sites -- 4.2 Participants' Perspectives on Mixed Reality -- 4.3 Willingness to Use and Buy MR Services -- 5 The Future of Mixed Reality in Cultural Heritage Tourism -- References -- Virtual Reality: A Simple Substitute or New Niche? -- Abstract -- 1 Introduction -- 2 Virtual Reality in Tourism -- 3 Literature Review -- 4 Methodology -- 5 Results and Discussion -- 5.1 Conventional Tourism Models -- 5.2 Virtual Reality Tourism Models -- 6 Conclusion -- Acknowledgments -- References -- Emergence and Rapid Popularization of Paid Web-Conferencing-Application-Based Tours in Japan: An Analysis of Their Business Potential -- Abstract -- 1 Introduction -- 1.1 Current State of Japan's Tourism Industry -- 2 Theoretical Background -- 2.1 What is "Online Tour"? -- 2.2 Research Purpose -- 3 Research Methodology -- 3.1 Data Acquisition -- 3.2 Target Locations for Online Tours.
Note:
Description based on publisher supplied metadata and other sources
Additional Edition:
ISBN 9783030947507
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9783030947507
Language:
English
