Umfang:
1 Online-Ressource (352 Seiten)
ISBN:
9789811664335
Inhalt:
Intro -- Acknowledgments -- Contents -- About the Editors -- An Overview of the Socially Responsible Consumption and Marketing -- An Introduction to Socially Responsible Sustainable Consumption: Issues and Challenges -- 1 Sustainable Consumption -- 2 Achieving Sustainable Consumption -- 3 Issues and Challenges with Sustainable Consumption -- 4 Conclusion -- 5 Organization of the Book -- References -- Succeeding with Responsible Marketing a Framework and Three Short Cases -- 1 Introduction -- 2 The Emergence and Meaning of Responsible Marketing -- 2.1 A Genesis and Dimensions of Responsible Marketing -- 2.2 The Responsible Marketing Mix -- 3 Examples of Responsible Companies in Canada -- 3.1 Message Factory -- 3.2 Attitude -- 3.3 Rachelle Béry -- 4 Implications for Future Responsible Marketing Agenda -- 4.1 Company perspective -- 4.2 Consumer perspective -- 4.3 Regulatory And Governance Perspective -- 4.4 The Way Forward for Responsible Marketing -- 5 Limitations and Future Research Directions -- 6 Conclusion -- References -- Understanding and Raising Consumers' Normative Motivation for Sustainable Consumption -- 1 Introduction -- 2 Consumers' Normative Motivation for Sustainable Consumption -- 2.1 Factors Influencing the Activation of Normative Motivation -- 2.2 Factors Influencing the Deactivation of Moral Motivation -- 3 Implications for the Marketing of Sustainable Products and Services -- 3.1 Activating Consumers' Conscience for Sustainability -- 3.2 Approaches to Prevent Consumers' Conscience Deactivation -- 4 Conclusion -- 5 Lessons Learned -- References -- Collaborative Fashion Consumption: A Contemporary Marketing Trend -- 1 Introduction -- 2 Collaborative Consumption -- 2.1 Collaborative Fashion Consumption -- 3 Collaborative Fashion Consumption Modes -- 4 An Overview of the Collaborative Fashion Consumption Market.
Anmerkung:
Description based on publisher supplied metadata and other sources
Weitere Ausg.:
ISBN 9789811664328
Weitere Ausg.:
Erscheint auch als Druck-Ausgabe Socially responsible consumption and marketing in practice Singapore : Springer, 2022 ISBN 9789811664328
Sprache:
Englisch
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